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They are intended to tell additional stories about existing characters, or to make connections between MCU projects, without necessarily expanding the universe or introducing new concepts or characters. The franchise has been commercially successful, becoming one of the highest-grossing media franchises of all time, and generally received positive reviews. It has inspired other film and television studios to attempt similar shared universes, and has also inspired several themed attractions, an art exhibit, television specials, literary material, multiple tie-in video games, and commercials.
New World Animation continued producing a second season of The Incredible Hulk for UPN. In June 2021, Marvel Studios released a casting call for fans of "Marvel's strong women" to be a part of an upcoming Disney+ documentary series showcasing the women who create the MCU in front of and behind the camera. The series was titled MPower by February 2023 and premiered in its entirety on March 8, 2023, consisting of four episodes titled "The Women of Black Panther", "Captain Marvel", "Scarlet Witch", and "Gamora". A special titled Marvel Studios' 2021 Disney+ Day Special, which looked at the future of the MCU on Disney+, was released on the service on November 12, 2021, as part of its "Disney+ Day" celebration. In May 2014, the Avengers S.T.A.T.I.O.N. exhibit opened at the Discovery Times Square center.
The exhibit also opened in South Korea at the War Memorial of Korea in April 2015, in Paris, France, at Esplanade de La Défense a year later, and in Las Vegas at the Treasure Island Hotel and Casino in June 2016. The Las Vegas version of the exhibit featured updated character details and corresponding science to incorporate the Marvel films that have released since the original exhibit in New York. Additionally, the Las Vegas version features Cobie Smulders reprising her role as Maria Hill to "debrief" visitors, replacing Welliver. ดูอนิเมะ In January 2015, Michael Doran of Newsarama and Graeme McMillian of The Hollywood Reporter had a "point-counterpoint" debate in response to the first Ant-Man trailer.
Marvel took back rights in five foreign territories from Paramount for pre-sell to meet that demand. On September 6, 2005, Marvel announced the Merrill Lynch financing deal with Paramount was on as marketer and distributor. Also, the parent company changed its name from Marvel Enterprises, Inc. to Marvel Entertainment, Inc. to reflect the change to self-production. Blade was followed by X-Men, which was directed by Bryan Singer and was released on July 14, 2000. X-Men grossed $157,299,717 in the United States and Canada and $296,250,053 worldwide.
After Sony canceled their shared universe plans and started sharing the Spider-Man character with Marvel Studios, multiple critics discussed their failure at replicating the MCU. The company continued to release comics under the Marvel name through the 1940s and ’50s. Timely changed its name to Atlas Comics in 1951 and became Marvel Comics in the early 1960s, recalling the title it had often used.
Production of the series moved to 20th Television Animation following its first season. For some animation created after 2008 and the Marvel Animated Features, see Marvel Animation. For a more comprehensive list, see List of Marvel Cinematic Universe films and List of films based on Marvel Comics publications. Television specials from Marvel Studios, which are marketed as "Marvel Studios Special Presentation", feature a special multicolored intro with bongo drum music, reminiscent of the CBS Special Presentation theme featured before animated holiday specials of the 1980s and 1990s. The intro was also designed by Perception, with Giacchino once again creating the music. Jamie Lovett at ComicBook.com called the Marvel Studios Special Presentation intro "more colorful" and its fanfare "more playful" than the normal Marvel Studios intro.
Paul Rudd, Evangeline Lilly, Anthony Mackie, Brie Larson, Kerry Condon, and Iman Vellani reprised their MCU roles, while Ross Marquand voiced Ultron after previously doing so in What If...? Chris Waitt directed Rudd and Lilly's content, which was written by Steven Spiegel and featured visual effects by Framestore. The Marvels director Nia DaCosta filmed Vellani and Larson's content in London ahead of principal photography for the film.